According to Demandsage.com, there are over 5 million podcasts with 464.7 million podcast listeners globally per a 2023 study. Additionally, even if a portion of your audience doesn’t habitually listen to podcasts, they’ll still tune in if and when they have a reason to.
As you’re engaging with your sales prospects, your ability to share podcast episodes with them via SMS text and email gives them a chance to hear your content and learn more about you without the pressure, or perceived pressure, of ‘being sold’ with you or your sales team in the room.
